Analytics that you should focus on to increase sales and improve overall growth.
Analytics is one of the main benefits of advertising on social media. Facebook analytics as, a prime example, gives companies insights into the success of their marketing campaigns and the demographic of their Facebook audience. While many businesses understand the value of having an online presence, not all have a thorough and effective social media campaign with an overall marketing goal. Analytics is a great place to start for businesses wanting to construct a more successful social media marketing plan.
What to Track and Why
Reach and Engagement
One of the most important analytics to view is how many people saw your content (reach). You may also want to evaluate how many people engaged with your content. These analytics are a great place to start because it will show you how many people saw your content on their news feeds both organically and through any paid ads. It will also illustrate how many people are actually engaged with your brand or business. This is one way to measure the success of your visual content which intends to capture the attention of your audience.
Actions on Page shows what people did on your page or ad. For example: clicking the link, calling the phone number or clicking your CTA (Call to Action) button. This is also another way to measure the success of your marketing on Facebook especially if your goal is a higher ‘click through’ rates on your website.
This is the best way to gauge whether your Facebook content is reaching your desired target audience. These analytics break down your reach and engaged audiences by age, gender and location.
Under the Posts tab, you will get a breakdown of all of the above but with specific insights for each post on your page. These are important stats as they will indicate to you what posts are performing best and what posts are not satisfying your audience’s desire or needs. This tab will also show you what times your audience engages with your posts.
After viewing these analytics, you will then want to consider how you can use it to make better marketing decisions. For example:
1. Changing your Audience
If you have a very specific target audience in mind but you aren’t reaching them, then you will want to look at what posts attract your desired audience and create more posts that are similar in context, style, and structure. On the other hand, if you are a business still trying to figure out how to narrow down your audience, you can view analytics like demographics, engagement and actions on-page to figure out the demographic of your audience that is engaging with your content and purchasing your products and/or services. This will give you a better idea of the type of audience that is attracted to your business and what it offers.
2. Learn what works and what doesn’t
Keep an eye on your page regularly to assess your high performing content as well as content that might be struggling for engagement or reach. This is one of the most efficient ways to ensure that you are creating, fresh, vibrant and exciting content that your audience can anticipate. You will also want to pay attention to other analytics like page follows and unfollows to measure the success or failure as compared to the content that you post during a selected timeframe.
3. Plan and Schedule
Once you have solidified the content that will work for your business, you want to ensure that you are posting at a day and time when you know you will get the most traction on the platform. Under the Posts tab, click the “When Your Fans Are Online” section so that you can get a better idea of when your target market is actively online. You can then come up with a more thorough posting schedule to ensure your posts reach your followers and potential customers.
Facebook Analytics are a great resource for businesses everywhere to measure the success of their digital marketing campaigns and to gain insights on their online audience. If your company is looking for growth, Facebook analytics is a great guide and measurement to ensure the success of your digital marketing campaign.
Do you need to revamp your social media strategy? Connective Pros can help! Contact us via our website or send us an email at email@example.com to get a consultancy for your business.