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  • Writer's pictureConnective Pros

SOCIAL MEDIA IS HARD TO SELL

Social Media is an automatic thought for the budding entrepreneur. It’s free, has a wide audience and has the potential for international reach. Its tremendous power disrupted how business is now conducted. Your Social Media platforms now provide deep insight on your customer satisfaction, the quality of your products, and the efficiency of your services. Why is Social Media so difficult to sell? As Digital Marketers, Public Relations Officers and Communications Professionals know that it is still difficult to convince potential clients that Social Media can be profitable for a business.


There are many reasons why businesses do not invest in Social Media. The most common reason being budgetary constraints. This is a common excuse used by potential clients to avoid the uncomfortable truth. Many businessmen share the ideology to reap profits you must invest. A born again hustler in the face of COVID-19 said recently ‘You have to spend money to make money’. Is this the case with Social Media?


These are some of the reasons that are masked behind the expression ‘budgetary constraints’.


LACK OF OWNERSHIP/ KNOWLEDGE/ CONTROL

In most instances, our potential clients may have some knowledge of how the system works. They know that potential customers are on Social Media, but they also know that there are a lot of businesses competing for space. They have a general understanding that these platforms do not belong to them. It belongs to corporations that have access to their company’s general business operations. If their knowledge is limited, it can provide a bit of hesitation in trusting an individual to operate their online presence. They are required to immediately trust someone who is offering them growth in their business with very little understanding of how Social Media can achieve this for them.


RETURN ON INVESTMENT (ROI)

The potential clients that approach us regularly are businesses that are involved in highly saturated fields. They are seeking maximum exposure. Some clients may present a competitive advantage, but in most cases, they offer similar services to existing competitors in the field. These are the potential clients who have deep concerns about ROI. The potential for ROI is always present on Social Media, but primarily Social Media is used by marketers for Brand Awareness. Businesses use these platforms to remind their customers that there are active, working, open and present. ROI works well with quality organic content that can further be advertised if required.


TIME

Connective Pros endorses growth, learning and productivity. Our professionals are always on standby to provide advice FREE to anyone who approaches us. We have provided individuals with a list of free online software that can be utilized to generate their content. In most cases, they stated that generating content was challenging. It was time-consuming or they could not come up with a creative idea. On average it takes approximately one hour to write copy and design a poster. This excludes the time taken to brainstorm a creative concept. Managing your Social Media can cut into your daily operations as a small to medium business.


FEAR

We get it! It’s scary! Placing your business on Social Media exposes your operations to the scrutiny of the public. In Trinidad and Tobago, there are over 860,000 active Facebook users. They will see you. They will judge you. They will review your company. They may say nice things; they may say bad things. You must be prepared! Social Media opens your business to transparency and accountability. Customers in the 21st century are discerning. The expenditure of $1.00 too much is a matter for their

auditors. You must complement your team with good public relations to overcome the fear of interacting with customers online.


INACCURACY

The spread of misinformation has been more rampant than ever before. It has led many to distrust Social Media based on the propaganda it now perpetuates. The medium that can help us can also be the medium that can destroy us. When clients have a limited understanding of Social Media, but are aware through traditional outlets that these platforms are causing havoc as it relates to the accuracy of important news information, they too become concerned about the information they are providing to their customers. The questions may seem ludicrous to us, but their questions are of genuine concern. These concerns must be addressed and properly explained.


There are the genuine potential clients that truly do not have the resources for a Social Media presence. When this occurs, we are more than willing to direct them to helpful information to start their online presence. We do not know how long Social Media will last, but there is a good chance that it will be here for some time. It plays a crucial role in our society and we must help each other realize our potential. Share knowledge and continue to help others learn and grow as we charter through the digital age.



Our Connective Pros team offers several business solutions in Public Relations, Marketing, Media and Communications. When we provide tools to you, we want you to understand the most effective methods on how to use them. We want you to receive the best mileage from every product or service that you purchase from us. If you are still unsure you can always contact us via connectivepros@gmail.com and we will happy to provide you with additional details on all our services.


Did you hear about our Connective Pros Affiliate Programme? You can sell our products and services on your Social Media platforms for a commission. Apply now by clicking here!

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