Trinidad and Tobago’s Funniest April Fools’ Posts of 2025

April Fools’ Day has evolved from simple pranks into a powerful moment for brands to show off their creativity, personality, and connection to culture. When done right, an April Fools’ post can spark conversations, boost engagement, and remind audiences that not everything in marketing needs to be so serious.

But pulling off a good one takes more than just a funny idea.

The best posts walk a fine line between believable and absurd. They’re clever, well-designed, and rooted in the brand’s identity. The ones that stand out often feel almost real at first glance—just long enough to make you do a double take—before the punchline hits. And the really great ones tap into something local, nostalgic, or universally relatable.

On the flip side, the ones that miss the mark tend to feel forced, confusing, or completely disconnected from what the brand actually does. Without that balance, what’s meant to be fun can quickly become forgettable—or worse, frustrating.

Thankfully, brands in Trinidad and Tobago stepped up with some truly entertaining campaigns this year. Here are our picks for the Top 5 April Fools’ Posts of 2025—and why they worked so well.

1. Protox – Soucouyant Spray

Protox has been on a roll with clever, well-executed ads—and this April Fools’ campaign continued the trend. Their Soucouyant Spray, designed to protect against supernatural pest problems, was both hilarious and completely on brand. Drawing from local folklore, the ad tapped into something uniquely Trinbagonian while still tying into Protox’s core identity as a pest control product. It was smart, strategic, and entertaining—exactly what a good April Fools’ post should be.

2. Starbucks TT – Doubles & Kola Champagne Frappuccino Combo

Starbucks TT has become a go-to for annual April Fools’ content, and this year’s post didn’t disappoint. Their "local breakfast combo" of a hot doubles paired with a Grande Kola Champagne Frappuccino felt almost too real. Why did it work so well? Because it was grounded in reality, doubles and Kola Champagne are a real local breakfast combo. By pairing that concept with their globally recognised frappuccino, Starbucks TT created something both outrageous and oddly believable. A win for local flavour and playful branding.

3. Kiss – Ice Cream Kiss Cake

This one tapped directly into our nostalgia. The classic Kiss Cake has been a staple in lunch kits and birthday party goodie bags for decades. So the idea of it being reimagined as an ice cream flavour—in a cute branded container, no less—was both amusing and exciting. It was simple, clean, and didn’t need much explanation. A good April Fools’ post often plays on familiarity, and Kiss did exactly that.

4. Crix – Beach Vending Machines

While the idea of finding a Crix vending machine in the sand might feel like a stretch, this post had charm. The caption “Never get caught without your vital supplies” was a brilliant nod to the product’s branding as the ‘vital’ snack. What made it work? It didn’t try too hard. It leaned into the absurdity while still reinforcing the idea that Crix can be enjoyed anywhere. Sometimes a little exaggeration and a good tagline go a long way.

5. Rituals – Doubles Chiller

Some posts go viral because they’re beautifully designed. Others go viral because they’re so gross, they can’t be ignored. Enter Rituals’ Doubles Chiller. The thought alone of channa, pepper sauce, and shaved ice was enough to make people gag—and comment. The post racked up over 100 comments in a few hours, with reactions ranging from pure horror to doubled-over laughter. It was the kind of playful chaos April Fools’ thrives on: unexpected, bold, and off the wall.

So, What Makes a Good April Fools’ Post?

The best April Fools’ content has three main ingredients:

It’s believable—but just for a second.
It’s on-brand and ties back to what the company actually does or sells.
It’s shareable—whether through humour, nostalgia, or shock factor.

This year’s standouts proved that local brands can pull off clever, memorable campaigns that entertain without overstepping. We’re already looking forward to next year’s batch.

Did we miss your favourite? Tag us or share your top April Fools’ Day post with us—we’d love to see what made you laugh this year!

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