Caribbean influencers can mirror a lot about our society, proudly showcasing our food, music, humour, and everyday life. They’ve helped shape how both locals and the world perceive our culture online. But as social media grows more powerful, a pressing question emerges: how much responsibility do influencers hold for the content they create, particularly when it touches on sensitive or controversial issues?

If you’ve been scrolling through social media lately, chances are you’ve noticed something odd in the comment sections. Posts, especially around politics, are filling up with strangely repetitive or overly enthusiastic comments, often from profiles you’ve never seen before. Welcome to the world of paid comment bots, a trend that’s quickly spreading across online spaces.

Influencers have become somewhat of a dreaded word for Trinidad and Tobago marketers. The influencer market has been growing and evolving fo