The strategy must-haves for online fashion sales
Fashion brands are one of the most profitable industries on social media. It has become the predominant avenue for many brands around the world to advertise and connect with their audiences. It has given the smallest to the biggest fashion brands in Trinidad and Tobago the ability to increase their audiences and sales online.
To reap the benefits of these platforms, you must ensure you have ticked off all the essential tactics on your social media checklist.
Here are some tips and tactics to include on your checklist:
Categorize and Strategize
As with all social media strategies you need to categorize your content and strategize its rollout on your respected social media platforms. First up, you need to categorize your content.
Divide the content into 3 main “buckets”. This can vary from business and industry but in the fashion industry it is often split into these categories:
Promote: New arrivals, sales, product information etc.
Inspirational or Entertaining Content: Showcasing the products in action, style inspiration content, the funny industry or company-related content.
Informational content: On the products, industry etc.
You can divide the content into days, for example, Mondays for promotional content, Wednesdays for Inspirational Content and Fridays for Informational content.
This will help you remain consistent and assist with inspiration when you are struggling to create content. It also ensures that your content is always serving the customer's wants and needs.
2. Create a seamless customer ordering experience
The customer's online journey from seeing an ad or product to receiving the product must be as seamless as possible. Here are some tactics to ensure you create an easy experience:
Create a highlight on how to order. Even if you have a website, this information is beneficial for local consumers.
Have one channel for orders, if it's not on a website you need to use either Instagram DMs or WhatsApp to streamline orders.
Ensure you have either a highlight or tagged photos on your page to reassure customers that you are an active business i.e, not a scammer Instagram account.
Create an instant message for the moments when you are not active on the page to receive orders. In the message, state when you will reply or what the customer service hours are on the page.
3. Strategize Your Paid Ads
This point is particularly beneficial for smaller businesses that may not have a large budget to work with. When planning your paid content, you need to ensure that you think about the customer journey from ad to purchase.
Advertise a post or story that showcases many products within the ad. Then, guarantee that your page is optimized for these new customers to visit. Ask yourself basic questions such as:
Can they easily find the products advertised on the ad on the feed?
Is all the relevant information to the customer updated and available i.e is the price listed on the post and does it state whether it is still available or sold out.
Is it easy for them to find out how to purchase and get their goods delivered to them?
Align your content with these questions. Ensure your highlights are updated with the relevant information for the customer. All content on your page should be of high quality so that the customer can see the product clearly and if possible from multiple angles.
What is your favourite platform of the three and why? Tell us in the comments or better yet be a guest contributor and respond to our article- Send us an email at email@example.com